Events

LTB Live

During the most recent LTB Live Mitch interviewed Al and Laura Ries, Authors of Best selling Business Books “The 22 Immutable Laws of Branding” and “The Fall of Advertising and the Rise of PR.” They also talked about their latest book: "War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don’t See Eye-to-Eye – and What to Do About It"

Al Ries and his daughter & partner Laura Ries are two of the world’s most respected marketing consultants. Since 1994, their firm Ries & Ries has consulted with top Fortune 500 companies around the world including Microsoft, Disney, and countless others. With his books, Positioning, Marketing Warfare and Focus, Al has been making waves in the marketing industry for years. Al was recently named as one of the top 10 Business Gurus by the Marketing Executives Networking Group.

All those in attendance also learned:

• Focus – and how the future of your company depends on it
• How to use public relations to build your company and brand
• What it takes to start and build a successful company
• Why left-brain management and right-brain marketing don’t see eye to eye
• And many more lessons they can put to use immediately